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Information needs for consumer protection planning

โœ Scribed by Andreasen, Alan R. ;Manning, Jean


Publisher
Springer-Verlag
Year
1980
Weight
748 KB
Volume
4
Category
Article
ISSN
0342-5843

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Information needs, supply, and demand as
โœ Grunert, Klaus G. ;Saile, Heinz D. ๐Ÿ“‚ Article ๐Ÿ“… 1978 ๐Ÿ› Springer-Verlag โš– 709 KB

This paper presents INVORMAT, a method developed to enable the construction of consumer information material which meets the information need of the consumer and complements the information supply which already exists in a market. To this end, the information needs of consumers are ascertained on th