This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era.
Information communication technologies and emerging business strategies
โ Scribed by Shenja Van Der Graaf; Yuichi Washida
- Publisher
- Idea Group Pub. (an imprint of Idea Group)
- Year
- 2007
- Tongue
- English
- Leaves
- 332
- Series
- Gale virtual reference library
- Category
- Library
No coin nor oath required. For personal study only.
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