INFORMATION SUPPORT FOR ALLIANCES: PERFO
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Judith M. Whipple; Robert Frankel; Patricia J. Daugherty
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Article
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2002
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Wiley (John Wiley & Sons)
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English
โ 68 KB
It is generally acknowledged that information exchange plays an important role in strategic alliances. However, little is known with respect to the perceptions each alliance partner has concerning information exchange as well as how to measure these perceptions. Key managers and executives in the fo