๐”– Bobbio Scriptorium
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Information and channel profits

โœ Scribed by Wujin Chu; Paul R. Messinger


Book ID
114058187
Publisher
Elsevier Science
Year
1997
Tongue
English
Weight
764 KB
Volume
73
Category
Article
ISSN
0022-4359

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## Abstract Three experiments investigated the consequences of the presence of information that a manufacturing firm is profitable on consumers' judgments of the firm and the consequences for perceptions of advertising, products, and choice intention. When profitability is present in the advertisin