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Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions

✍ Scribed by Elliot Maltz; William E Souder; Ajith Kumar

Book ID: 117320457
Publisher: Elsevier Science
Year: 2001
Tongue: English
Weight: 188 KB
Volume: 52
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(99)00096-x

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