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Influence of Product Distribution on Marketing Plans

✍ Scribed by GENEREAUX, R. P.

Book ID
126898876
Publisher
American Chemical Society
Year
1957
Tongue
English
Weight
589 KB
Volume
35
Category
Article
ISSN
0009-2347

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## Abstract The purpose of the study presented in this paper is to add to our understanding of the added value, both monetary and non‐monetary, to a brand when supporting a cause in a cause marketing ad. The findings show that consumers do not perceive the brand to be worth more if it was shown to