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Influence of Midday Naps on Declarative Memory Performance and Motivation

✍ Scribed by Manuel Schabus; Kerstin Hödlmoser; Thomas Pecherstorfer; Gerhard Klösch

Book ID: 108925635
Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 137 KB
Volume: 9
Category: Article
ISSN: 1432-9123
DOI: 10.1111/j.1439-054x.2005.00054.x

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## Abstract Consumers are often exposed to brand names presented concurrently with information such as brand claims and warnings, prior to making product choices. As implicit memory has been implicated in the consumer choice process, two experiments were conducted to assess the influence of additio