Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective

✍ Scribed by Anderson, Kelley C.; Knight, Dee K.; Pookulangara, Sanjukta; Josiam, Bharath

• Book ID: 125803456
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 560 KB
• Volume: 21
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2014.05.007