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Infinite-horizon optimal advertising in a market for durable goods

✍ Scribed by Thomas A. Weber


Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
288 KB
Volume
26
Category
Article
ISSN
0143-2087

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This paper addresses the problem of durable goods manufacturers in an oligopoly seeking optimal values for three decision variables: product warranty, reliability and price. Each ®rm seeks a warranty-reliability-price combination that maximizes expected pro®t subject to quite general constraints on