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INDUSTRY EQUILIBRIUM IN NEW PRODUCT RESEARCH AND DEVELOPMENT: A SIMPLE APPROACH

โœ Scribed by KEITH LEFFLER


Book ID
115202398
Publisher
Oxford University Press
Year
1981
Tongue
English
Weight
876 KB
Volume
19
Category
Article
ISSN
0095-2583

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โœ Peter Jones; Simon Hudson; Philip Costis ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons โš– 209 KB ๐Ÿ‘ 2 views

This article identifies the tour operating business as a dynamic and innovative industry sector. It discusses alternative models of new product development (NPD) and the extent to which these need to be modified for services. The way which such a theoretical model may reflect industry practice is th