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Industry Clockspeed and the Pace of New Product Development

โœ Scribed by Janice E. Carrillo


Book ID
118091447
Publisher
Production and Operations Management Society
Year
2009
Tongue
English
Weight
274 KB
Volume
14
Category
Article
ISSN
1059-1478

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This article identifies the tour operating business as a dynamic and innovative industry sector. It discusses alternative models of new product development (NPD) and the extent to which these need to be modified for services. The way which such a theoretical model may reflect industry practice is th