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Industrial marketing management

✍ Scribed by Peter J. LaPlaca


Book ID
108152734
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
123 KB
Volume
37
Category
Article
ISSN
0019-8501

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The concept of marketing is one of the most misunderstood and underestimated in the equine business world. Although the thoroughbred breeding and retail sectors of the equine industry have a good grasp of marketing practice there is a significant number of business managers within the industry whose