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Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation

✍ Scribed by Prof. Thomas Brashear-Alejandro, Dr, Assistant; Aarikka-Stenroos, Leena; Sakari Makkonen, Hannu


Book ID
121854874
Publisher
Emerald Group Publishing Limited
Year
2014
Tongue
English
Weight
222 KB
Volume
29
Category
Article
ISSN
0885-8624

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