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Individual Difference Variables, Affective Differentiation, and the Structures of Affect

โœ Scribed by Antonio Terracciano; Robert R. McCrae; Dirk Hagemann; Paul T. Costa Jr.

Book ID
108517272
Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
227 KB
Volume
71
Category
Article
ISSN
0022-3506

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Affect intensity revisited: Individual d
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โœ Maggie Geuens; Patrick De Pelsmacker ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 136 KB ๐Ÿ‘ 2 views

The influence of a measure of individual differences with regard to the experience of emotions, more specifically affect intensity, on communication effects of different emotional (warm, humorous, and erotic) and nonemotional advertising appeals is tested. Although affect intensity is claimed to be