Increasing customer equity of luxury fashion brands through nurturing consumer attitude

✍ Scribed by Kyung Hoon Kim; Eunju Ko; Bing Xu; Yoosun Han

• Book ID: 118474319
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 249 KB
• Volume: 65
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2011.10.016