Incorporating regulatory focus theory in product recall communications to increase compliance with a product recall

✍ Scribed by Daniel Laufer; Jae Min Jung

• Book ID: 113870953
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 152 KB
• Volume: 36
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/j.pubrev.2010.03.004