๐”– Bobbio Scriptorium
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Incorporating Network Externalities into the Technology Acceptance Model

โœ Scribed by Michael Song; Mark E. Parry; Tomoko Kawakami


Book ID
109165195
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
202 KB
Volume
26
Category
Article
ISSN
0737-6782

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## Abstract Consumer acceptance of technological innovations is crucial to marketing new products. According to the most influential model in this area, the Technology Acceptance Model (TAM), perceived usefulness (PU) and perceived ease of use (PEOU) determine users' behavioural intentions to use o