Extending the technology acceptance mode
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Chih-Chien Wang; Shao-Kang Lo; Wenchang Fang
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Article
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2008
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John Wiley and Sons
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English
โ 113 KB
## Abstract Consumer acceptance of technological innovations is crucial to marketing new products. According to the most influential model in this area, the Technology Acceptance Model (TAM), perceived usefulness (PU) and perceived ease of use (PEOU) determine users' behavioural intentions to use o