Abstract
The focus of attention in research on corporate social responsibility has shifted away from convincing companies to live up to social responsibilities. Nowadays, the focus is much more on developing tools and methods for supporting companies to incorporate these responsibilities in their conduct of business. In the last decade a huge number of initiatives have emerged in this field. This article presents an overview of these initiatives and concentrates on one of them: the project βInclusive innovationβ. This project aims at the development of a label for the integration of social responsibilities and universal human rights within organizations.
The project is executed under the auspices of the University of Twente in the Netherlands and prepared and managed in coβoperation with a number of universities and organizations from different European countries. The European Commission, Shell, Oci, SBI and the municipal of Amsterdam are financing the project. The University of Twente has a longβstanding tradition of research in the fields of both quality management and managing social responsible behaviour. Copyright Β© 2002 John Wiley & Sons, Ltd. and ERP Environment