✦ LIBER ✦

IN THE EYES OF THE BEHOLDER: CONCEPTUALIZATIONS OF RELATEDNESS HELD BY THE MANAGERS OF LARGE DIVERSIFIED FIRMS

✍ Scribed by J. L. STIMPERT; IRENE M. DUHAIME

Publisher: John Wiley and Sons
Year: 1997
Tongue: English
Weight: 158 KB
Volume: 18
Category: Article
ISSN: 0143-2095
DOI: 10.1002/(sici)1097-0266(199702)18:2<111::aid-smj856>3.0.co;2-8

No coin nor oath required. For personal study only.

✦ Synopsis

In this study, chief executive officers were surveyed to evaluate how they perceive their firms' businesses to be related. Responses from nearly 200 top executives provided the data for this study. Findings suggest that some managers think of relatedness in terms of similarities in products, markets, and technologies, a type of relatedness that is assessed by existing measures of diversification. The study also found, however, that managers hold additional conceptualizations of relatedness, including relatedness characterized by an emphasis on shared differentiation and marketing skills. The importance of the study's findings and its contributions to the diversification literature are discussed.

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