✦ LIBER ✦
In search of an optimal e-commerce interface that induces online trust
✍ Scribed by Ye Diana Wang; Henry H. Emurian
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2005
- Tongue
- English
- Weight
- 84 KB
- Volume
- 40
- Category
- Article
- ISSN
- 0044-7870
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
This poster session presents a conceptual model of factors identified as instrumental in the production of a trust‐inducing e‐commerce web site. The results of a survey evaluation of those factors suggest the relative contribution of each to consumers' perception of the trustworthiness of an online merchant.