Australian wines in the British wine mar
β
Bodo E. Steiner
π
Article
π
2004
π
John Wiley and Sons
π
English
β 165 KB
## Abstract The market share of New World wines sold in many European countries has increased dramatically over the past decade. More aggressive marketing, together with a more distinct and recognizable labeling scheme, are often regarded as the keys to the marketing success of these new wines. Thi