Improving the Effect of Guarantees: The Role of a Retailer's Reputation

✍ Scribed by Roggeveen, Anne L.; Goodstein, Ronald C.; Grewal, Dhruv

• Book ID: 121723292
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 493 KB
• Volume: 90
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2013.11.003