Improving sourcing decisions in NPD projects: Monetary quantification of points of difference

✍ Scribed by Marc Wouters; James C. Anderson; James A. Narus; Finn Wynstra

• Book ID: 108187701
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 287 KB
• Volume: 27
• Category: Article
• ISSN: 0272-6963
• DOI: 10.1016/j.jom.2008.07.001