Improving referral management by quantifying market mavens’ word of mouth value

✍ Scribed by Gianfranco Walsh; Ralf Elsner

• Book ID: 113598422
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 247 KB
• Volume: 30
• Category: Article
• ISSN: 0263-2373
• DOI: 10.1016/j.emj.2011.04.002