Improving attitudes toward brands with environmental associations: an experimental approach

✍ Scribed by Montoro Rios, Francisco J.; Luque Martínez, Teodoro; Fuentes Moreno, Francisca; Cañadas Soriano, Paloma

• Book ID: 124061943
• Publisher: Emerald Group Publishing Limited
• Year: 2006
• Tongue: English
• Weight: 101 KB
• Volume: 23
• Category: Article
• ISSN: 0736-3761
• DOI: 10.1108/07363760610641136