Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA

✍ Scribed by Ford, John B.; Joseph, Mathew; Joseph, Beatriz

• Book ID: 121866357
• Publisher: Emerald Group Publishing Limited
• Year: 1999
• Tongue: English
• Weight: 117 KB
• Volume: 13
• Category: Article
• ISSN: 0887-6045
• DOI: 10.1108/08876049910266068