Importance of 'brand loyalty, brand awareness and perceived quality parameters' in building brand equity in the Indian pharmaceutical industry

✍ Scribed by Panchal, S. K.; Khan, B. M.; Ramesh, S.

• Book ID: 121434023
• Publisher: Palgrave Publishers Ltd.
• Year: 2012
• Tongue: English
• Weight: 299 KB
• Volume: 12
• Category: Article
• ISSN: 1464-6358
• DOI: 10.1177/1745790412440569