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Importance, elicitation order, and expectancy × value

✍ Scribed by Michael J. Ryan; Morris B. Holbrook

Book ID
119080603
Publisher
Elsevier Science
Year
1982
Tongue
English
Weight
579 KB
Volume
10
Category
Article
ISSN
0148-2963

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A novel single-attribute test between competing expectancy-value models of attitude was devised using subjects' ratings of clusters of statements located at a range of points within a three-dimensional semantic space with expectancy, value and attitude as the co-ordinates. The data provided stronges