Target marketing in a social marketing c
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Kimball P. Marshall; Ulysses J. Brown III
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Article
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2004
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John Wiley and Sons
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English
β 233 KB
## Abstract Social marketing involves influencing voluntary behaviour of people towards a social end. Examples of social marketing range from campaigns to encourage healthy physical behaviour to efforts to encourage tax support for public education, overcome racism, or stimulate βpatrioticβ behavio