IMPLICATIONS OF A MODAL-DELAYED DISTRIBUTED LAG RESPONSE TO ADVERTISING EXPENDITURE

✍ Scribed by Don H. Mann

• Book ID: 109166505
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 1975
• Tongue: English
• Weight: 650 KB
• Volume: 6
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.1975.tb01050.x