Implementing Value-Added Telecom Services

✍ Scribed by Johan Zuidweg

• Year: 2006
• Tongue: English
• Leaves: 252
• Category: Library

✦ Synopsis

Value-added services - messaging, mobile-commerce, location services, content provisioning - are the moneymakers in today's telecommunications market. This timely resource explains how a company can commercially offer these services without having to own its own telecommunications network. The book examines all the relevant technologies that enable these services and covers important business and marketing models. It details how to offer pre-paid calling over a third party's network or the Internet and explains the messaging market and how to develop and to market text, video, and instant messaging services. This comprehensive reference covers critical content delivery techniques and technologies, as well as the methods for charging customers for each type of content delivery. Moreover, the book shows how best to exploit a variety of location techniques to become a location service provider. A practical, service-oriented guide, this reference is the road map to deploying and selling third-party telecommunications services.

✦ Table of Contents

Implementing Value-Added
Telecom Services......Page 1
Contents......Page 5
Preface xi......Page 11
Acknowledgments xiii......Page 13
1 Introduction1......Page 15
1.1.1 Digitalization of Communications 3......Page 17
1.1.2 Internet 5......Page 19
1.1.3 Mobile Networks 6......Page 20
1.2 Liberalization of Telecommunications Markets 7......Page 21
1.2.1 The United States 8......Page 22
1.3 The Rebirth of an Industry 9......Page 23
1.3.1 The Dot-Com Crisis 10......Page 24
1.3.2 A Healthy Industry 11......Page 25
1.4.1 Prepaid Services 12......Page 26
1.4.2 Messaging Services 13......Page 27
1.4.4 Location-Based Services 14......Page 28
1.4.5 Electronic Commerce 15......Page 29
1.5.1 Business Plan 16......Page 30
1.5.2 Regulation and Legal Aspects 17......Page 31
1.5.3 Dimensioning 18......Page 32
1.6.1 Service Orientation 19......Page 33
1.6.4 The Book’s Web Site 20......Page 34
Selected Bibliography 21......Page 35
2 Prepaid Services 23......Page 37
2.1 Prepaid Fixed Telephony 24......Page 38
2.1.1 Basic Point of Presence 25......Page 39
2.1.2 Using Voice over IP 27......Page 41
2.1.3 Prepaid Telephony with Intelligent Networks 29......Page 43
2.1.4 Prepaid Telephony with OSA-Parlay 33......Page 47
2.2 Prepaid Mobile Communications 38......Page 52
2.2.1 Prepaid Mobile with CAMEL 39......Page 53
2.2.2 Mobile Virtual Network Operators 41......Page 55
2.2.3 Prepaid Mobile with OSA-Parlay 44......Page 58
Selected Bibliography 48......Page 62
3.1 Electronic Mail 49......Page 63
3.1.1 Mailbox Provisioning 50......Page 64
3.1.2 Newsletters and E-Mail Publicity 52......Page 66
3.1.3 E-Mail Notification Services 55......Page 69
3.1.4 E-Mail Viruses and Spam 56......Page 70
3.2.1 Sending and Receiving SMS from Applications 59......Page 73
3.2.2 Premium Rate SMS 62......Page 76
3.2.3 Alerting Services 64......Page 78
3.2.4 Cell Broadcast Service (CBS) 65......Page 79
3.3 Multimedia Messaging Service 66......Page 80
3.3.1 The MMS Standard 67......Page 81
3.3.2 MMS Interfaces 68......Page 82
3.4 Instant Messaging 69......Page 83
3.4.1 Instant Messaging Standards 70......Page 84
3.4.3 SIMPLE 71......Page 85
3.4.4 Instant Messaging for Business-to-Consumer Communications 72......Page 86
3.5 Unified Messaging 73......Page 87
3.5.1 Setting Up a Unified-Message Service 74......Page 88
3.5.2 OSA-Parlay Generic Messaging Interface 76......Page 90
Selected Bibliography 79......Page 93
4 Content Services 81......Page 95
4.1 Pull and Push Content 82......Page 96
4.2 World Wide Web 83......Page 97
4.2.1 Setting Up a Web Site 84......Page 98
4.2.2 Item- or Subscription-Based Charging 85......Page 99
4.2.3 Dialers 86......Page 100
4.3.1 WAP Gateways 90......Page 104
4.3.2 Charging for WAP Content 92......Page 106
4.3.3 Billing WAP Content Through the Operator 93......Page 107
4.3.4 Third-Party WAP Billing 95......Page 109
4.4 I-Mode 96......Page 110
4.5 Push Content 98......Page 112
4.5.1 Web Push 99......Page 113
4.5.2 WAP Push 100......Page 114
4.6 Streaming Content 103......Page 117
4.6.1 Streaming over IP 104......Page 118
4.6.2 Media Coding and Decoding 105......Page 119
4.6.4 Streaming for Mobile Devices 106......Page 120
4.6.5 Charging for Streaming Content 108......Page 122
4.6.6 Mediation 109......Page 123
4.6.7 OSA-Parlay Mediation Interface 111......Page 125
4.7 Content Protection 113......Page 127
4.7.2 Digital Rights Management 114......Page 128
4.7.3 DRM Standards 116......Page 130
4.7.4 DRM-Enabled Content Business 118......Page 132
Selected Bibliography 119......Page 133
5 Location-Based Services......Page 135
5.1 Location Techniques 122......Page 136
5.1.1 Cell ID–Based Location 123......Page 137
5.1.2 Enhanced Observed Time Difference 124......Page 138
5.1.4 Global Positioning System 126......Page 140
5.1.5 Assisted GPS 127......Page 141
5.2 Location Architecture and Interfaces 129......Page 143
5.2.1 Mobile Location Protocol (MLP) 131......Page 145
5.2.2 Secure User Plane Location 134......Page 148
5.2.3 Combining MLP and SUPL 136......Page 150
5.2.4 Roaming Location Protocol (RLP) 137......Page 151
5.2.5 OSA-Parlay 139......Page 153
5.3 Adding Location Value 141......Page 155
5.3.1 Location-Based Applications and Content 143......Page 157
5.3.2 Location-Based Gaming 146......Page 159
5.3.3 The Gimkana Location-Based Game 147......Page 161
5.4 Regulatory Issues 150......Page 164
References 151......Page 165
Selected Bibliography 152......Page 166
6 Electronic Commerce 153......Page 167
6.1 E-Commerce Models 154......Page 168
6.2 Business-to-Consumer Transactions 155......Page 169
6.2.1 Merchant Account 156......Page 170
6.2.2 Credit-Card Payments 158......Page 172
6.2.3 Online Store 160......Page 174
6.2.4 Analyzing Site Visits 162......Page 176
6.2.5 Preventing Fraud 165......Page 179
6.3 Business-to-Business Transactions 166......Page 180
6.3.1 EDI 167......Page 181
6.3.2 EDIFACT and EDIINT 170......Page 184
6.3.3 ebXML 171......Page 185
6.3.4 RosettaNet 174......Page 188
6.4.1 Online Auctions 176......Page 190
6.4.2 Person-to-Person Payment on the Internet 179......Page 193
6.4.3 Mobile Payment 181......Page 195
6.4.4 OSA-Parlay Charging Interface 185......Page 199
References 188......Page 202
Selected Bibliography 189......Page 203
A.1.1 Internet Protocols 191......Page 205
A.1.2 World Wide Web 193......Page 207
A.1.3 Cookies 194......Page 208
A.1.4 Server Side Processing 195......Page 209
A.1.5 Web Services 197......Page 211
A.1.6 Voice over IP 199......Page 213
A.2.1 Extensible Markup Language 200......Page 214
A.2.2 Public Key Infrastructure 201......Page 215
A.2.3 Secure Socket Layer (SSL) 202......Page 216
A.3 Telephony 204......Page 218
A.3.2 Intelligent Networks 205......Page 219
A.3.3 OSA-Parlay 206......Page 220
A.4 Mobile Networks 209......Page 223
A.4.2 General Packet Radio System (GPRS) 210......Page 224
A.4.4 CAMEL 212......Page 226
B.2 Digital Rights Management 215......Page 229
B.5 Location-Based Services 216......Page 230
B.6 Messaging 217......Page 231
B.9 WAP Push 218......Page 232
Acronyms 219......Page 233
Bibliography 227......Page 241
About the Author 229......Page 243
Index 231......Page 245