✦ LIBER ✦

Implementation requires a relationship marketing paradigm

✍ Scribed by Evert Gummesson

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Relationship Marketing: Theory and Imple

✍ George M. Zinkhan 📂 Article 📅 2002 🏛 Springer ⚖ 61 KB

Relationship marketing: Local implementa

✍ Adrian J. Palmer 📂 Article 📅 1995 🏛 Elsevier Science 🌐 English ⚖ 708 KB

The implementation of relationship marke

✍ Jean Perrien; Pierre Filiatrault; Line Ricard 📂 Article 📅 1993 🏛 Elsevier Science 🌐 English ⚖ 778 KB

MARKET FAILURE: A FAILED PARADIGM

✍ Philip Booth 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 85 KB

Integrated marketing communications requ

✍ Hartley, Bob; Pickton, Dave 📂 Article 📅 1999 🏛 Taylor and Francis Group 🌐 English ⚖ 198 KB

Business relationships on different wave

✍ Laurids Hedaa; Thomas Ritter 📂 Article 📅 2005 🏛 Elsevier Science 🌐 English ⚖ 342 KB