Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs

✍ Scribed by Stefan Wengler; Michael Ehret; Samy Saab

• Book ID: 108152669
• Publisher: Elsevier Science
• Year: 2006
• Tongue: English
• Weight: 150 KB
• Volume: 35
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2005.08.011