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Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models

✍ Scribed by Sönke Albers

Book ID
117361372
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
56 KB
Volume
17
Category
Article
ISSN
0167-8116

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## Abstract Research in the areas of both manufacturing and marketing/sales have advocated the integration of several important interrelated decisions between the two functions (i.e. product development, process development, marketing/sales planning, and manufacturing planning decisions). The proce