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Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection

✍ Scribed by Sonja Gensler; Peter Leeflang; Bernd Skiera


Book ID
116568614
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
338 KB
Volume
29
Category
Article
ISSN
0167-8116

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