Impact of brand recognition and brand reputation on firm performance: U.S.-based multinational restaurant companies’ perspective

✍ Scribed by Yoon Koh; Seoki Lee; Soyoung Boo

• Book ID: 116556230
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 226 KB
• Volume: 28
• Category: Article
• ISSN: 0278-4319
• DOI: 10.1016/j.ijhm.2009.04.002