Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

✍ Scribed by Louis, Didier; Lombart, Cindy

• Book ID: 115526248
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 255 KB
• Volume: 19
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610421011033467