𝔖 Bobbio Scriptorium
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Impact of a price premium on sales of branded, low fat, fresh beef

✍ Scribed by Dale J. Menkhaus; Glen D. Whipple; Ray A. Field; Shawn W. Moore


Publisher
John Wiley and Sons
Year
1988
Tongue
English
Weight
620 KB
Volume
4
Category
Article
ISSN
0742-4477

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## Abstract This study examines the impact of consumerism and consumer culture on low‐income British adolescents. Specifically, it investigates the effects of branding and advertising on the formation of selfconcept clarity (SCC) and consumer susceptibility to interpersonal influence (CSII). A comp