We examine the theoretical underpinnings of the Bass innovation diffusion model and show that, contrary to the present understanding in the literature, it does not describe the behavioural theory of an innovatorimitator dichotomy within the adopting population as was intended. Rather, this model des
β¦ LIBER β¦
Imitative Competition and Product Innovation in a Duopoly Model
β Scribed by Lynn Peppal
- Book ID
- 108559007
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 217 KB
- Volume
- 64
- Category
- Article
- ISSN
- 0013-0427
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Increasingly, strategy scholars are exploring the relationships between innovation, competition, and the persistence of superior profits. Sustained high profitability may result when a firm repeatedly introduces valuable innovations that service previously unmet consumer demands. While the returns t