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Imitation as Innovation

โœ Scribed by KRIPA SRIDHARAN


Book ID
115242129
Publisher
John Wiley and Sons
Year
2006
Tongue
English
Weight
44 KB
Volume
8
Category
Article
ISSN
1521-9488

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We examine the theoretical underpinnings of the Bass innovation diffusion model and show that, contrary to the present understanding in the literature, it does not describe the behavioural theory of an innovatorimitator dichotomy within the adopting population as was intended. Rather, this model des