Product placement in TV shows is becoming increasingly common, yet little is known about its effectiveness nor even how to define and measure such effectiveness. This research examined the effectiveness of product placement with the use of two different types of measures: explicit measures that tap
I’ll have what she’s having: the impact of model characteristics on children’s food choices
✍ Scribed by Brandy N. Frazier; Susan A. Gelman; Niko Kaciroti; Joshua W. Russell; Julie C. Lumeng
- Book ID
- 110952890
- Publisher
- John Wiley and Sons
- Year
- 2011
- Tongue
- English
- Weight
- 334 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1363-755X
No coin nor oath required. For personal study only.
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## Abstract This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find tha
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