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If you build it, will they come?: A case study of digital spaces and brand in the National Basketball Association

✍ Scribed by Pfahl, Michael E.; Kreutzer, Andrew; Maleski, Mike; Lillibridge, Jeff; Ryznar, Jeff

Book ID: 119368167
Publisher: Elsevier
Year: 2012
Tongue: English
Weight: 456 KB
Volume: 15
Category: Article
ISSN: 1441-3523
DOI: 10.1016/j.smr.2012.03.004

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