If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

✍ Scribed by Wright, Scott A.; da Costa Hernandez, José Mauro; Sundar, Aparna; Dinsmore, John; Kardes, Frank R.

• Book ID: 120064351
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 128 KB
• Volume: 30
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2012.11.002