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[IEEE 2012 International Conference on Innovation Management and Technology Research (ICIMTR) - Malacca, Malaysia (2012.05.21-2012.05.22)] 2012 International Conference on Innovation Management and Technology Research - The relationship between loyalty program and customer loyalty in retail industry: A case study

✍ Scribed by Zakaria, Ibhrahim; Rahman, Baharom Abdul; Othman, Abdul Kadir

Book ID: 120290317
Publisher: IEEE
Year: 2012
Weight: 181 KB
Category: Article
ISBN: 1467306533
DOI: 10.1109/ICIMTR.2012.6236356

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