[IEEE 2012 45th Hawaii International Conference on System Sciences (HICSS) - Maui, HI, USA (2012.01.4-2012.01.7)] 2012 45th Hawaii International Conference on System Sciences - The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions: The Moderating Role of Consumer Expertise and Consumer Involvement

✍ Scribed by Cheung, Christy M.K.; Xiao, Bo; Liu, Ivy L.B.

• Book ID: 120545865
• Publisher: IEEE
• Year: 2012
• Weight: 258 KB
• Category: Article
• ISBN: 0769545254
• DOI: 10.1109/HICSS.2012.570