[IEEE 2008 7th International Conference on Mobile Business (ICMB) - Barcelona, Spain (2008.07.7-2008.07.8)] 2008 7th International Conference on Mobile Business - Understanding the Determinants of Mobile Viral Effects-Towards a Grounded Theory of Mobile Viral Marketing

✍ Scribed by Wiedemann, Dietmar G.; Palka, Wolfgang; Pousttchi, Key

• Book ID: 120413725
• Publisher: IEEE
• Year: 2008
• Weight: 313 KB
• Category: Article
• DOI: 10.1109/ICMB.2008.42