Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

✍ Scribed by Veena Chattaraman; Nancy A. Rudd; Sharron J. Lennon

• Book ID: 116618306
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 210 KB
• Volume: 62
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2008.04.002