Identity Designed: The Definitive Guide to Visual Branding

✍ Scribed by David Airey

• Tongue: English
• Leaves: 291
• Category: Library

✦ Synopsis

You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.

The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.

Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

✦ Table of Contents

Cover
Title
Copyright
Contents
Introduction
Identity case studies
Lantern (Primal Roots)
Base (Ruhrtriennale)
Pharus (Rio Cello)
OCD (Ad Age)
Rice Creative (Rooster Beers)
Foreign Policy (Gallery & Co.)
Underline Studio (Art Museum)
Fedoriv (Rezult)
Freytag Anderson (Fraher Architects)
Bedow (Fable Skateboards)
Robot Food (Vocation)
Together Design (Pearson)
Believe in (Grain)
Jack Renwick Studio (Carpenters Wharf)
ico Design (Burst)
Lundgren+Lindqvist (Markus Form)
Thank you
Index
A
B
C
F
G
H
I
J
K
L
M
O
P
R
S
T
U
V
W
Z