Identity-based motivation: Implications
✍
Oyserman, Daphna (author)
📂
Article
📅
2009
🏛
Elsevier Science
🌐
English
⚖ 215 KB
## Abstract Choices are often identity‐based but the linkage to identity is not necessarily explicit or obvious for a number of reasons. First, identities feel stable but are highly sensitive to situational cues. Second, identities include not only content but also readiness to act and to use proce