Identification of factors predicting clickthrough in Web searching using neural network analysis

✍ Scribed by Ying Zhang; Bernard J. Jansen; Amanda Spink

• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 853 KB
• Volume: 60
• Category: Article
• ISSN: 1532-2882
• DOI: 10.1002/asi.20993